WHY GET INVOLVED ?
Provides awarness and support within the Music Industry
Seminar Substantial exposure across broadcast and print garanteed. Support and promotion of labels own urban bands/artists Opportunities to be associated with new talent. The seminar is a free event with access to all promoting education.
THE AUDIENCE
15 – 17 years. Young people with general aspiration in need of sound clear advice.
18 – 22 years. Confident of career paths but need the honest advice and contacts.
23 – 26 years. A combination of industry and public keen to learn more about the growing urban scene who want to achive personal goals.
27 years + Career improvement and networking.
| AGE | % |
| 18 | 12.2% |
| 19 | 14.3% |
| 20 | 11.5% |
| 21 | 7.0% |
| 22 | 6.9% |
| 23 | 6.1% |
| 24 | 5.1% |
| 25 | 5.5% |
| 26 | 3.6% |
| 27 | 3.2% |
| 28 | 2.9% |
| 29 | 1.9% |
| 30 | 1.9% |
| 31 | 1.1% |
| 32 | 21.0% |
| 33 | 0.8% |
| 34 | 0.6% |
| 35 | 1.3% |
| 36 | 0.5% |
| 37 | 0.1% |
| 38 | 0.1% |
| 39 | 0.2% |
| 40 | 0.2% |
| EMPLOYMENT_STATUS | % |
| Not specified | 4.9% |
| Full time employment | 23.4% |
| Part time employment | 8.4% |
| Self employed | 9.6% |
| Student | 45.7% |
| Unemployed | 8.1% |
| TOTAL IN SAMPLE | 100% |
| HOW HEAR FIELD | NUMBER OF DUPS | % |
| Word of Mouth | 1584 | 45.7% |
| Internet | 361 | 10.4% |
| Street | 285 | 8.2% |
| No comment | 11 | 0.3% |
| Radio | 300 | 8.7% |
| Mailing List | 354 | 10.2% |
| Newspaper | 216 | 6.2% |
| Magazine | 150 | 4.3% |
| Educational Institution | 96 | 2.8% |
| Employment Service | 108 | 3.1% |
| TOTAL IN SAMPLE | 3465 | 100% |
Manchester
The first of its kind in Manchester! One day at a central City location with projected audience numbers in excess of 1000. A series of panels, master-classes and exhibition area for one 2 one. information and networking
Birmingham
One Day at the Birmingham Rep or the ICC. The 2002 event attracted 2000 visitors to the city centre for a series of focused panels in the auditorium, a purpose built programme and interactive exhibition area. Live performances after the event included Big Brovas singing their #3 hit.
Exhibition
A real interactive zone and the hub of the event. Set in the Grand Ballroom of the Royal Festival, this is the networking and respite area of the UMS. Up close and personal contact with an audience of up to 15,000 young people. Siemens Mobile, Time Out, Radio 1, London Arts Board, Dept for Work and Pensions, Seddons Entertainment lawyers, National Foundation for Youth Music.
Sound Stage
A sound stage set up in the exhibition area greets the delegates on arrival, this also provides the musical “soundtrack” to the exhibition and respite area. The stage has its own programme of live performances, break-dancing and free styling – designed by young people for young people.
Masterclass Series
An extensive programme of focused classes hosted by professional specialists in designated areas such as “Music production by Adam F”, “The MTV Visual Production class” and “Management by the Music Managers Forum” We have our highest success rate in providing links to educational and employment opportunities in these classes. Professionals and Artists get up close with the audience members interested in key areas of the business.
Awards
Every year, during the London event we present awards for “Achievements within the Music Industry”. Former winners include Desiree, Radio 1’s Dreem Teem and Fashion Designer Wale Adeyemi. A great photo opportunity and highly pub licised within the event.
